LIFE
Magazines with Ski - related content :
Covers, articles,
photos, art, ads, more.
Ski History
is a special interest of the folks at 2Neat - and we'd
like to share it with you.
If it is an interest of yours as well, we encourage
you to join the International
Skiing History Association.
Did we miss something? - Let
us know!
| Covers |
All those related to skiing in any
way. |
| Articles and other editorial
content |
Includes feature articles, news stories, lone
photos, mention of skiers in other seasons, and
such. |
| Advertisements |
Includes non-product ads such as for the National
Ski Patrol, Union Pacific Railroad, US Army recruiting,
Boyne Mountain. |
Collected
here is the "ski content" of LIFE magazine
that we have found thus far.
Where an issue has ski content in more than one category,
it is listed in all applicable categories.
We've given many (but not all) of the names and such
- if you need more information about something, please
ask.
Each time we grade a new batch of magazines we find
a couple more items and add them to this page.
Our list is already more comprehensive than that from
any other LIFE source and will grow - have fun with
it!
To see
if a magazine is in stock, go to the appropriate
"year" page using the pull-down menus above.
To search this SKI page, use the "Edit-Find"
feature in your browser tool bar.
Covers
– Ski related (View
the Ski Covers by rolling down this page - in chronological
order on the right )
 |
January 27, 1927
Artful ski fall |
Life Magazine
January 27, 1927 : Cover - Falling skier, art
by L. J. Holton, "She didn't have a leg to stand
on."
Life Magazine
December 7, 1936 : Cover – Skiing photo
by Dr. Paul Wolff.
The earliest LIFE skiing feature! Skiing is fun and
makes beautiful pictures – St. Moritz, Corvinglia
Ski Hut, photos by Dr. P Wolf & Lionel Green.
Life Magazine March
8, 1937: Cover - Skier on ski lift at Sun Valley
(One of the nicest LIFE covers ever!).
EXCELLENT feature article
on skiing in Sun Valley, Idaho - a must for ski history
enthusiasts. Ski article is 8 pages long, includes
photos by Alfred Eisenstaedt of ski instructor Hauser,
Marion Crozer, Faith Donaldson, Count Schaffgotsch,
Claude Binyon, Mr. And Mrs. Studebaker, Frank Rediker,
Sarah Appleton of Kalamazoo, Host Harriman and many
others. (See related ad in March 22, 1937 issue).
Life Magazine January
24, 1938 : Cover - Six skiers in powder snow
at speed "Down an Alp."
EXCELLENT photo essay
"Skiing : Winter fun in the sun." Ski
feature is 8 pages long and includes photos of the New
York to Canada ski plane, the Laurentian inn and resort,
many great photos of skiing and ski gear, Davos in Switzerland,
Barbara Hutton (Countess Haugwitz-Reventlow), Ananda
Mahidol (Siam's 12 yr-old king), Prince Ernest Rudiger
von Starhemberg, Charles Laughton and other skiers.
Life Magazine January
20, 1941 : Cover – US Ski Trooper, Sergeant
Reese McKindley on Mt. Rainier.
Army’s new ski patrol practices on Mt. Rainier,
photos include Ray Zoberski - early 10th mountain division.
Life Magazine April
5, 1943 : Cover - Montgomery beret, skier Blanche
Christian (not on skis).
Life Magazine January
3, 1944 : Cover - Alaska Holiday, Barbara Belle
Brubaker of Glenrock, Wyoming, with skis.
December 7, 1936
Skiing |
Life Magazine February
19, 1945 : Cover - Ski Clothes, Blanche Rybizka,
ski teacher at Mount Tremblant, Canada. Ski fashions
article.
Life Magazine February
23, 1948 : Skier in color (Olaf Rodegård
is the cover skier, a friend purchased this issue for
him when he was nearly 100, he skied through age 96
back in Norway!).
EXCELLENT 15 page color
photo essay about Skiing - This is probably the best
ski feature ever done in LIFE. Photos by Ralph
Crane in ski feature include : Olof Rodegard, Timberline
Lodge on Mt. Hood (LOTS of indoor and outdoor photos),
Chair lift at Timberline, Margaret Henshaw, Patti Glasscock,
Steve Church, Snow cat tow, Dave Morris, Fred Meberg,
Erick Lund berg, Gene Vradenburg, Elda and Paul Shreve,
Rolla Volstaedt, Robert E. McCooey with broken ankle
- burning his broken skis, Theo Tysdal, Anna Von Hoomissen
and many others.
Life Magazine January
24, 1949 : Cover - Emile Allais, great French
skier.
Sports - the Allais method of skiing comes to the US,
including great series of photos of Christiana turn
and other technique shots
Nice full page color Maxwell House coffee ad with skiing,
ski hill theme.
Life Magazine February
11, 1952 : Cover - Defending Olympic Ski Champ
Henri Oreiller.
Hell on snow by Marshall Smith at Sun Valley and Norways's
Norefjell. Skiers Jack Nagel, Dick Beuk, Emile Allais,
Jimmy Griffith, Jack Reddish, George Schneider and George
Macomber.
Ski ad featuring Hartley Ramsay and Tareyton cigarettes.
Life Magazine February
8, 1960 : Cover - US Skiers train for Olympics
- fold out cover.
Six female Olympic skiers - Renie Cox, Linda Meyers,
Joan Hannah, Beverly Anderson, Penny Pitou, Betsy Snite.
Life Magazine February
29, 1960 : Cover - Winter Olympics ski jumper,
Tamas Sudar of Hungary. Squaw Valley Olympics - Betsy
Snite, Heidi Bieble, Penny Pitou, Photos - Skier Betsy
Snite wipes out and is dragged off the course.
Full page Walker's Whiskey ad with skier jumping using
poles.
March 8,
1937
Skier on ski lift |
Life Magazine February
14, 1964 : Cover - ski jumper at Innsbruck.
Winter Olympics in Innsbruck, includes photo of Jean
Saubert skier, Marielle and Christine Goitschel skiers,
and Lidia Skoblikova speed skater.
Life Magazine March
6, 1970 : Fold-out Cover - Billy Kidd.
On the Icy Edge of Win or Lose : an old hand (Billy
Kidd at 26) and a green kid (Tyler Palmer at 19) endure
the test of ski racing, photo of America's first Gold
Medal Winner, skier Billy Kidd.
Full page color Kent cigarettes ad with ski theme.
Articles
and other editorial content – Ski related
Life Magazine November
30, 1936 :
Press agent Steve Hannagan's Girls, many are bathing
suit models, numerous photos including "skiing"
at the beach. .
Life Magazine December
7, 1936 : Cover – Skiing photo by Dr. Paul
Wolff.
The earliest LIFE skiing feature! Skiing is fun and
makes beautiful pictures – St. Moritz, Corvinglia
Ski Hut, photos by Dr. P Wolf & Lionel Green.
Life Magazine December
14, 1936 :
First climb of Mt. Mystery (now Mt. Waddington) the
highest peak in the coastal range of British Columbia
by Fritz Wiessner, Alanson Willcox, William House, and
Miss Elizabeth Woolsey (best woman skier in North America).
Life Magazine December
28, 1936 : Cover photo of Metropolitan Opera's
Ballet. Ski Slide (ski meet in Madison Square Garden).
Life
Magazine February 22, 1937 :
Photos showing how a ski theme commercial is produced
and photographed - Babs at "St. Moritz" for
ads for ski clothes, cold cream or winter travel., photographer
Paul Hesse.
Dartmouth's Winter Carnival, including several ski racing
photos, one with Dick Durrance.
January 24,
1938
Six skiers in powder snow |
Life
Magazine March 1, 1937 :
Dr. Wilhelm Croy of Berlin makes realistic skiers out
of match sticks, photos.
Life Magazine March
8, 1937: Cover - Skier on ski lift at Sun Valley
(One of the nicest LIFE covers ever!). EXCELLENT feature
article on skiing in Sun Valley, Idaho - a must for
ski history enthusiasts. Ski article is 8 pages long,
includes photos by Alfred Eisenstaedt of ski instructor
Hauser, Marion Crozer, Faith Donaldson, Count Schaffgotsch,
Claude Binyon, Mr. And Mrs. Studebaker, Frank Rediker,
Sarah Appleton of Kalamazoo, Host Harriman and many
others.
Life Magazine May 31,
1937 :
Humorous full page Paramount studios ad with Claudette
Colbert, Melvyn Douglas, Robert Young, includes studio
skiing photo.
Movie - I met him in Paris with Claudette Colbert, Melvyn
Douglas, with skiing and other winter sports photos.
Life
Magazine September 27, 1937 : Cover
- Nelson Eddy.
Aga Khan is elected President of the League of Nations
Assembly - many photos including his son Sadruddin's
first time on skis.
Life Magazine January
24, 1938 : Cover - Six skiers in powder snow
at speed "Down an Alp."
EXCELLENT photo essay "Skiing : Winter fun in the
sun." Ski feature is 8 pages long and includes
photos of the New York to Canada ski plane, the Laurentian
inn and resort, many great photos of skiing and ski
gear, Davos in Switzerland, Barbara Hutton (Countess
Haugwitz-Reventlow), Ananda Mahidol (Siam's 12 yr-old
king), Prince Ernest Rudiger von Starhemberg, Charles
Laughton and other skiers.
Life Magazine April
4, 1938 :
Amazing fake photo of skiing by the Great Pyramids -
for real, two are telemarking (Telemark skiing) - April
Fool's photos.
January 20, 1941
US Ski Trooper |
Life Magazine January
16, 1939 :
Party at Lake Placid, skiing, skating, sledding.
Life Magazine February
27, 1939 :
Hannes Schneider - No. 1 Skier in New England, to recreate
his Arlberg school.
Life Magazine July
24, 1939 :
Ann Sheridan is America's "oomph girl," small
photo of her on skis for film "Winter Carnival."
Life Magazine October
2, 1939 :
College girls adapt styles to strange uses, heavy white
wool sweaters for skiing.
Life Magazine January
29, 1940 :
War in Winter - Russo-Finnish war - photo essay, lots
of great photos including naked men coming out of sauna,
ski patrol near Rovaniemi.
Life Magazine February
19, 1940 :
Skiing in New Hampshire, incl. photo of Hannes Schneider
teaching and Cranmore mountain skimobile.
Life Magazine March
18, 1940 :
National Ski Patrol makes perilous rescue on slopes
of Mt. Hood, Timberline lodge, includes photos of herringbone
lesson.
Nice color Mercury car ad with skis and Sun Valley featured.
Life Magazine May
27, 1940 :
Life goes to a sports marathon - participants traveled
218 miles (sea level to ski level on Mt. Rainier) and
tried two dozen sports in 12 hours, includes skiing.
Life Magazine August
26, 1940 :
Two ski instructors from the Hannes Schneider ski school
in New Hampshire skiing on Mt. Athabaska,
Life Magazine December
9, 1940 :
Skiing exercises.
Half page Munsingwear ad with ski theme and woman waxing
a ski.
Life Magazine January
20, 1941 : Cover – US Ski Trooper, Sergeant
Reese McKindley on Mt. Rainier. Army’s new ski
patrol practices on Mt. Rainier, photos include Ray
Zoberski - early 10th mountain division.
Life Magazine February
24, 1941 :
Torger Tokle shows top ski-jumping form.
Neat red De Soto car ad in snowy winter scene with skier.
Ingrid Bergman, including photo of her in ski gear -
she skied 15 miles and June Lake.
Life Magazine March
31, 1941 :
Full page color Ten
High whiskey ad with pilot Omar Whitey Dodson
and Skier Richard Johnston (Connecticut).
Life Magazine April
28, 1941 :
Bette Davis’ birthday party at Littleton, New
Hampshire (neat photo of her in ski boots and ski pants).
Life Magazine August
25, 1941:
Travel - Tierra del Fuego, includes photo of Club Andino
skiers overlooking Punta Arenas.
Nice half page Union Pacific Railroad ad with Sonja
Henie in ski gear on skis.
April 5, 1943
Skier Blanche Christian |
Life Magazine September
29, 1941 :
Garbo swims and skis and dances.
Life Magazine December
29, 1941 :
Photo of ski figure eights taken by Walter Amstutz of
Zurich
Life Magazine February
16, 1942 :
A skiing weekend at Timberline Lodge on Mt. Hood, Oregon
with Timberline Ski Club.
Life Magazine August
10, 1942 :
Summer Skiing at Lassen Volcanic National Park - great
photos!
Life Magazine January
24, 1944 :
Photo of Mr. Jean Gosselin, one-legged skier.
Life Magazine March
20, 1944 :
Life goes to Lake Placid Golf Hill - ski photos, Winkie
Smith, Fan Wilson, Linda Scheerer.
Life Magazine February
12, 1945 :
That funny photo of ski tracks splitting around a tree,
people never get tired of this one, tricky here because
it is flat : skier Conrad Thrane, Mont Tremblant, photographer
Alfred Eisenstaedt!
Life Magazine February
19, 1945 : Cover - Ski Clothes, Blanche Rybizka,
ski teacher at Mount Tremblant, Canada. Ski fashions
article.
Life Magazine December
24, 1945 :
Dry-skiing class at Stanford University.
Life Magazine March
4, 1946 :
St. Bernard monks carry on rescue work, includes monks
on skis.
Nice half page color Westminster socks ad with nice
ski art.
Life Magazine May 13,
1946 :
Northwest vacation, Kit Carson fly fishing. This is
a great article with photos of Water skiing, sailing,
smoking salmon, Skiing at the Summit on Snoqualmie pass
- includes Joan Pettit, and Sue Anderson.
Life Magazine January
27, 1947 :
Life goes skiing in Vermont at Pico Peak near Rutland,
with Judy Andrews, Andrea Mead, Porter Noble, Bill Hafey
(sleeping in car - an early ski bum)
Full page color Calvert Whiskey ad with art by Tom Lovell,
feature bear cub and ski gear.
Life Magazine February
10, 1947 :
Skiers marry in sports clothing - Bob Meservey and Patti
Hill, with Walter Prager in New Hampshire.
Life Magazine February
17, 1947 :
Little follow-up letters pertaining to the photo of
Judy Andrews wearing slotted goggles for snow-glare
and skiing (LIFE January 27, 1946).
January 3, 1944
Barbara Belle Brubaker |
Life Magazine December
22, 1947 :
Skiing prodigy, Andrea Mead of Pico Peak, Vermont.
Super nice full page color Canadian Pacific railroad
ad with skiing theme (one of the nicest skiing art ads
I've seen).
Full page color Mars candy bar ad with skiing theme
(ski clothes and ski poles).
Life Magazine January
5, 1948 :
Skiers ski down Slopes of Mt. Rose, in the day and night.
Very nice full page color Forstmann Woolen Company ad
with ski outfit and wooden skis.
Life Magazine January
19, 1948 :
Bad weather in Hancock, New Hampshire - lots of photos,
including Evalina Reavely, Marie Champagne, Julius Pickering,
full page cross country skiing photo.
Super nice full page color Calvert Reserve whiskey ad
with St. Bernard dogs, set set and ski area, art by
Tom Lovell.
Super full page color Kotex ad with ski lodge scene,
art by Tom Hall.
Life Magazine February
23, 1948 : Skier in color (Olaf Rodegård
is the cover skier, a friend purchased this issue for
him when he was nearly 100, he skied through age 96
back in Norway!).
EXCELLENT 15 page color photo essay about Skiing - This
is probably the best ski feature ever done in LIFE.
Photos by Ralph Crane in ski feature include : Olof
Rodegard, Timberline Lodge on Mt. Hood (LOTS of indoor
and outdoor photos), Chair lift at Timberline, Margaret
Henshaw, Patti Glasscock, Steve Church, Snow cat tow,
Dave Morris, Fred Meberg, Erick Lund berg, Gene Vradenburg,
Elda and Paul Shreve, Rolla Volstaedt, Robert E. McCooey
with broken ankle - burning his broken skis, Theo Tysdal,
Anna Von Hoomissen and many others.
Life Magazine
August 2, 1948 :
Photo essay - the Andes, includes photo of Chilean ski
resort of Portillo.
Life Magazine January
24, 1949 : Cover - Emile Allais, great French
skier.
Sports - the Allais method of skiing comes to the US,
including great series of photos of Christiana turn
and other technique shots
Nice full page color Maxwell House coffee ad with skiing,
ski hill theme.
Life Magazine October
3, 1949:
Two pages of sexy photos of girls in the Ken Murray
vaudeville revue "Blackouts" - dressed as
if for sports, skiing (Jean Marshall), golf (Joan Morley),
baseball (Consuelo Cezon), hiking (Joann and Jean Corbett),
more.
Life Magazine February
27, 1950 :
Life Visits some ski bums at Sun Valley - Obert J Rod,
Bob Lombard, Jerry Pesman, Bebe Walker, Joan Scribner,
Jerry Edwards, Edward Scotty, Mary Gregg.
Life Magazine April
3, 1950 :
Life goes skiing in Arlberg, Kandahar in Austria, including
James Couttet, Idly Walpoth, Arnold Lunn.
Life Magazine August
28, 1950 :
Life revisits the ski bums - now on beach at San Onofre,
California, includes Hammerhead Gravage, Burrhead Grever,
Bob Lombard, Obie Rod, Marty Gregg, Shirlee Kashare,
Warren Miller (!), Myra Roche, Barney Wilkes and others
(see LIFE February 27, 1950).
Life Magazine January
1, 1951 :
West coast youth, including photos of Arlene Nelson,
Dolores Dick, Marion Heatherly, Jane Mackey (at Mt.
Hood), Harold Lail, surfers, skiers, body builders and
more, incl. very nice photo of Nancy Luft, Dick Safley,
Bob Grant, and Leigh Rabel on Mr. Rainier.
Full page Ipana toothpaste ad with ski theme, shows
two pairs of skis and man and woman in ski clothes.
February 19, 1945
Blanche Rybizka, ski teacher |
Life Magazine February
11, 1952 : Cover - Defending Olympic Ski Champ
Henri Oreiller.
Hell on snow by Marshall Smith at Sun Valley and Norways's
Norefjell. Skiers Jack Nagel, Dick Beuk, Emile Allais,
Jimmy Griffith, Jack Reddish, George Schneider and George
Macomber.
Ski ad featuring Hartley Ramsay and Tareyton cigarettes.
Life Magazine March
3, 1952 :
Norway holds first Winter Olympics including photos
of Stein Ericksen skiing (and almost crashing), Andrea
Mead Lawrence skiing, Hjalmar Andersen skating, bobsledders
Kuhn and Hamann (back in the days when beer-drinking
was considered training for bob sled), more.
Life Magazine March
10, 1952 :
Spring Skiing in Tuckerman's Ravine, includes winter
camping photos and SUPER close-up photo of skiers in
gear.
Life Magazine February
16, 1953 :
New twists on skis - Christian Pravda, Stein Eriksen,
and Jack Reddish - do somersaults on skis at Sun Valley,
includes crash photos of Norman MacLeod.
Life Magazine March
9, 1953 :
Letter and photo pertaining to Ski Somersaults, photo
of Stein Eriksen.
Life Magazine April
6, 1953 :
Letter and photo pertain to Ski-saults, somersaults
on skis - Dartmouth skiers John Bowler, John Carleton,
mentions Gus Paulsen did is first in 1913.
Life Magazine January
25, 1954 :
Full page color Ballantine Ale ad featuring winter skating,
Curling, Skiing.
Hardy Soviet girls win International Ski Meet.
Photo of Heinz Mannstedt coming off ski jump as his
skis come completely off!
Life Magazine February
8, 1954 :
Ski racer - Chiharu Igaya profile.
Full page color Ballentine Beer ad with ski lodge theme,
art by Frederick Siebel.
Life Magazine March
1, 1954 :
Never too old to Ski - Fred Nash of Santa Monica, California
at Sun Valley.
Life Magazine May 10,
1954 :
The federal border guard, Bundesgrenzschutz, BGS, includes
mountain climbing and ski troops, ski patrol.
Life Magazine August
2, 1954 :
Summer skiers schuss into slush at Washington’s
Mt. Baker (this is like the scenes in Warren Miller's
film - skiing into a big puddle), photos include Tom
Currie, Anne Ryan, Ronald Limbacher, June Svedin.
February 23, 1948
Skier in color. |
Life Magazine October
11, 1954 : Color Cover - Conquest of K2.
Chicago makes giant warm weather ski jump.
Life Magazine December
6, 1954 :
Freewheeling skiers practice on roller skates - Norm
Bachelor and Ed Hoel on roller skis.
Life Magazine January
24, 1955 :
Skiers adopt the light look - trim fashion silhouette
from Europe.
Life Magazine January
31, 1955 :
Cram camp for skiers - Sun Valley, , includes Buddy
WernerChristian Pravda, Mel Hoaglund, Jill Kinmont,
Tom Corcoran, Norris Dunham.
Life Magazine February
14, 1955 :
Photos of Ski champion Jill Kinmont's ski crash.
Life Magazine March
7, 1955 :
Funny ski photo (tracks go past tree on either side)
stemming from International meet for disabled skiers
in Kitzbuhel, Ernst Muller and Andreas Schopf.
Full page color Four Roses whiskey ad with ski art from
Lake Placid, by Paul Sample.
Life Magazine March
14, 1955 :
Rare aerial photo of Kusatsu ski resort in Japan.
Life Magazine June
20, 1955 :
Snowless skiers beat up a building, Chicago 400 Ski
Club, including Joni King, Al Marks, Gene Leon, Al Bebout
and Don Dahl.
Life Magazine July
18, 1955 :
Photo essay on Italy, including single-chair ski lift
above Cortina.
Life Magazine February
13, 1956 :
In winter Olympics Russians overshadow everyone but
the one-man slam skier of Austria, Austrian Toni Sailer.
Plus many other photos Including Buddy Werner, Josef
Prokes, and Cross-country ski racing.
Life Magazine January
14, 1957 :
University of Denver's ski team trains.
January 24,
1949
Emile Allais |
Life Magazine February
18, 1957 :
New sights on the slopes: resorts add fancy touches
to handle swarms of skiers.
Life Magazine March
18, 1957 :
King of the mountain: Austria's Olympic gold medallist
skier Toni Sailer at Aspen.
Life Magazine June
24, 1957 :
Funny photo of executives in suits riding the chairlift
at Aspen, Colorado ski area, article about top execs
retreat for work and fun.
Life Magazine December
2, 1957 :
Sports: Big jump on the ski season: rugged workouts
in White Plains, New York gym.
Life Magazine February
10, 1958 :
Photo essay - The skier's own world: Sun Valley, Idaho
and Alta, Utah.
Life Magazine January
26, 1959 :
Alaska - life at 30 degrees below zero, article includes
a big variety including photo of U.S. Army Ski area
at Anchorage, more.
Summery sports for skiers - hot springs pools at Mt.
Snow Vermont.
Life Magazine February
2, 1959 :
Scary, sappy life of nation's ski maniacs, includes
ski patrol, E. Daniel Buttner, Mardy Reker - by Marshall
Smith, illustrations by Robert Osborn.
Life Magazine February
9, 1959 :
New ski fashions - from Munich to Germany, includes
Erica von Morgen.
Life Magazine February
23, 1959 :
Peruvian villagers make wool masks for skiers - Stanley
Selengut, Alan Stutzman, Adrienne Shields.
Life Magazine March
16, 1959 :
Nice color feature on Squaw VAlley, California and the
preparations for the Winter Olympics, many ski related
photos, including Bud Werner, Beverly Anderson and Linda
Meyers, speed skater Don McDermott.
Life Magazine January
18, 1960 :
Ski fashions - Eirene Shields, Barbara Allbee.
Full page color Pepsi-Cola ad with ski and après
ski clothes.
Life Magazine February
8, 1960 : Cover - US Skiers train for Olympics
- fold out cover.
Six female Olympic skiers - Renie Cox, Linda Meyers,
Joan Hannah, Beverly Anderson, Penny Pitou, Betsy Snite.
Full page Bourbon Institute ad with scene inside ski
lodge.
February 11, 1952
Ski Champ Henri Oreiller |
Life Magazine February
15, 1960 :
US Marines train at Squaw Valley ski area - they are
foot packing ski slopes for the upcoming Olympics.
Nice full page color Ruppert Knickerbocker beer ad with
skis and après skiers.
Life Magazine February
29, 1960 : Cover - Winter Olympics ski jumper,
Tamas Sudar of Hungary. Squaw Valley Olympics - Betsy
Snite, Heidi Bieble, Penny Pitou, Photos - Skier Betsy
Snite wipes out and is dragged off the course.
Full page Walker's Whiskey ad with skier jumping using
poles.
Life Magazine March
7, 1960 :
Neat photo of crossing country skiers and speed skaters
with special camera.
Greatest winter show on earth - winter Olympics in Squaw
Valley.
Very nice full page color Hills Bros Coffee ad with
skiers and spectators and press photographer at the
Squaw Valley Olympics, art by G. Brusstar.
Life Magazine March
28, 1960 : Cover - John F Kennedy and Hubert
Humphrey, this feature article includes photo of Ted
Kennedy making the first ski jump of his life at Madison,
Wisconsin.
Life Magazine November
14, 1960 :
Great series of photos of Maurice Baquet and his ridiculous
devotion to his cello, skiing, in the rain, swimming,
on a Mont Blanc cliff, including photo of him on skis
with cello strapped to his back..
Life Magazine January
6, 1961 :
Photo of Defense Secretary Robert McNamara walking to
ski tow at Aspen, Colorado with his ski gear.
Life Magazine March
10, 1961 :
"Jack jumping" at Big Bromley Mountain in
Manchester, Vermont, lift operators leave work on boards
attached as seats to sawed-off skis, Earl Jones.
Life Magazine December
22, 1961 :
Great outdoors articles and photos - snowball fight,
sailing a windjammer, Mt. Washington, Goose hunters,
Spear fishermen, Skiing, Parachuting - Terry Kunde.
Two page photo of skiers on Washington's Stevens Pass.
Life Magazine January
19, 1962 :
Girl watching on the ski slopes, a very funny piece
including Don Sauers and George Bauer. Newest ski clothes
mix gaudy patterns and colors.
Great full page color Coca-Cola ad on back cover with
couple in ski gondola. This issue has a number of ski
ads.
Life Magazine February
9, 1962 :
Art - the fine art of skiing in painting a mural, Artist
Stefan Knapp in an airplane hanger.
Full page color Calvert Reserve whiskey ad with ski
lodge theme.
Life Magazine March
23, 1962 :
Nice aerial photo of Vasa Loppet ski race in Sweden.
Life Magazine December
7, 1962 :
Ski styles by Dior and Pucci at Cervinia, includes ski
school director Marcello Lombardo, Rusty Gessman of
Boston, Count Sylvio Alfieri, Mary-Sargent de Abreu,
Anne-Marie Uzielli.
Life Magazine January
4, 1963 :
Great photo of Stan Baumgartner in the middle of a ski
jump at Boyne Mountain ski resort, Michigan.
LIFE guide to family ski vacations, where to leave the
kids, small cartoon by Elmer.
Life Magazine January
18, 1963 :
Three daughters of Charlie Chaplin prepare to ski at
Crans sur Sierre, Switzerland.
Life Magazine February
1, 1963 :
Baroness Heinrich Thyssen-Bornemisza, her art and her
four-year-old daughter on skis at St. Moritz.
Full page color Lucky Strike cigarettes ad with skier.
February 8, 1960 (Fold-out)
US Women's olympic team |
Life Magazine February
8, 1963 :
Walt Schoenknecht breaks ski tradition at Mt. Snow.
Life Magazine March
8, 1963 :
Oddity from Menotti, Mother Goose ski slope - Paula
Valra teacher at Mittersill, New Hampshire.
Life Magazine January
10, 1964 :
U.S. Ski Team with coach Bob Beattie.
Life Magazine February
14, 1964 : Cover - ski jumper at Innsbruck.
Winter Olympics in Innsbruck, includes photo of Jean
Saubert skier, Marielle and Christine Goitschel skiers,
and Lidia Skoblikova speed skater.
Life Magazine April
24, 1964:
Two famous skiers die in an avalanche - Buddy Werner
and Barbara Henneberger.
Life Magazine June
19, 1964 :
Jill Kinmont's ski accident and rest.
Life Magazine January
8, 1965 :
Full page color Kent cigarette ad with skier couple
all in white.
Photos of John Kennedy , Jr. and Jackie Kennedy skiing
at Buttermilk Mountain near Aspen.
Full page color Viceroy cigarette ad with skier couple
in red, white, and blue.
Life Magazine January
29, 1965 :
Skier's worldly wardrobe - inventive Coloradan brings
Arabian headgear to US slopes, Mrs. Vernon Taylor III
of Denver.
Life Magazine February
12, 1965 :
Funny photo of Pauli Ukkonen at the ski jump in St.
Moritz.
Life Magazine February
19, 1965 :
Busy ski doctors - Arthur Ellison and Milton Wolf -
set 350 fractures at Mt. Snow in Vermont.
Life Magazine March
12, 1965 :
Aspen's awful surfer problem - surfers on skis and more
- funny
February 29, 1960
Ski jumper, Tamas Sudar |
Life Magazine July
30, 1965 :
Summer slush skiing on Mount Baker, Washington.
Life Magazine January
28, 1966 :
Ideas in Houses - ski cabin in the Cascades of Washington
is designed to get along without a woman's touch.
Life Magazine
February 4, 1966 :
Skier Art Tokle Jr. follows famous family's ski tracks,
wins event named for his uncle.
Life Magazine
February 18, 1966 :
Some really odd ski clohing fashions, photographed at
Chamonix.
Life Magazine
February 25, 1966 :
Club Mediterranee offers low-cost high-life from skiing
to sunbathing.
Life Magazine
March 11, 1966 :
Neat photo of ski instructor Roger Staub and ski patroler
Chuck Malloy in mid-air on skis as Batman and Robin,
en route to a costume party in Vail.
Life Magazine
July 22, 1966 :
Death and suspense on an alpine cable car, cableway
over Geant Glacier in the French Alps breaks, killing
a passenger and a skier below.
Life Magazine January
6, 1967 :
US leaders take to the Ski Slopes, photos of Robert
Kennedy, Charles Percy, Defense Secretary McNamara,
and John Lindsay.
Life Magazine February
24, 1967 :
France's skier Jean-Claude Killy comes of age.
Life Magazine March
24, 1967 :
Ideas in Houses - Vermont tree-house ski house.
Life Magazine April
14, 1967 :
Sports - high-speed therapy on ski slopes for amputees
(teacher : Jim Winthers, student : Richard Moralis).
Life Magazine February
9, 1968 :
As Olympics begin, World's best skier sounds off –
Jean-Claude Killy.
Life Magazine
February 16, 1968 :
Full page photo of the famous Alf Engen skiing in bottomless
powder at Alta, Utah.
Life Magazine
February 23, 1968 : Cover - Peggy Fleming,
Olympic charmer with figure skating gold medal, related
story includes Mary Meyere, Jenny Fish, Dianne Holum,
judges checking skate marks on ice for precision, bob
sled run at night, skier Olga Pall, skier Jean-Claude
Killy.
Life Magazine March
22, 1968 :
Shipshape chalet for skiers - the French coquille (shell)
house, wonderful, all curves, Gerard Grandval, La Plagne
ski resort in France, plus some other coquilles.
Life magazine December
5, 1969 :
Full page Lark cigarettes ad with skiers on chair lift.
Half page review of the movie "Downhill Racer"
about alpine skiing with Robert Redford playing David
Chappellet.
Life Magazine February
6, 1970 :
Cover - Robert Redford (feature inside), includes skiing
and snowmobiling photos.
Life Magazine March
6, 1970 : Fold-out Cover - Billy Kidd.
On the Icy Edge of Win or Lose : an old hand (Billy
Kidd at 26) and a green kid (Tyler Palmer at 19) endure
the test of ski racing, photo of America's first Gold
Medal Winner, skier Billy Kidd.
Full page color Kent cigarettes ad with ski theme.
Life Magazine December
18, 1970 :
New York University's unpredictable Hall of Fame, includes
some of the famous people who never did get in, plus
funny old photo of Calvin Coolidge on skis with poles,
on grass, obviously not winter.
Life Magazine March
5, 1971 :
Aspen's new kind of ski bum - they're girls!, includes
Carolyn Zinke (fabulous ski photo), Tubing at Snowmass
Mountain, Sue Smedstad, Dawn Clark, Kathy McMillen,
Phyllis Garrett, Sandy Sollitt, Mary Duffey, Lyn Carlson,
Leslie Smith, Lisa Brooks, Gail Ramsey.
Life Magazine March
12, 1971 :
Willy Schaeffler, new US Ski Team coach, photo of Schaeffler
with Tyler Palmer, more, great piece.
Life Magazine March
26, 1971 :
Three letters to the editor pertaining to the ski bum
piece in LIFE March 5, 1971, including a very critical
one from Danile Ford of Durham, New Hampshire who was
clearly threatened by the thought that women could be
ski bums.
Life Magazine April
2, 1971 :
Photo of Jeff Jobe of Richland, Washington hang gliding
with skis at Sun Valley for a ski movie.
Full page color Alcoa aluminum ad with lady holding
Head 360 skis, poles, boots.
Life Magazine September
3, 1971 :
Photo of headlamp night-time cross country ski tour
in Vail, Colorado.
February
14, 1964
Ski jumper at Innsbruck |
Life Magazine October
1, 1971:
Summer skiing on grass with new wheeled skis, these
look more like bulky roller blades.
Life Magazine October
15, 1971 :
A short piece on Chet Huntley and his proposed Big Sky
development in Montana.
Life Magazine
February 25, 1972 :
Special Olympic wrap-up - 12 pages in color, includes
fantastic photo of viewers next to ski jump, Anne Henning,
Dianne Holum (speed skaters), Cochrans (skiing), ice
hockey, Ulanov and Rodnina (figure skating) and more.
Life magazine November
1979 :
Racy ski clothes for slopes and sidelines.
Life Magazine February
1980 :
The Lake Placid Club in 1904 as photographed by Irving
Stedman, includes skijoring (behind a horse), a skier,
sulky racing on Mirror Lake, tobagganing, more.
Upcoming Olympics and slalom skier to beat, Ingemar
Stenmark, Steve and Phil Mahre, others.
Full page color Subaru ad with US Ski Team theme.
Life Magazine March
1980 :
Full page color Canadian Club whiskey ad with cross
country skiers.
Haroun Tazieff, Volcano man, Inferno detective, includes
a neat photo of him cross country skiing in Erebus in
Antarctica.
A humorous photo of Prince Charles skiing in disguise
at the Klosters in Switzerland.
Life Magazine April
1983 :
Life visits the booming singles scene in Minneapolis,
includes the dating service named "Seeing is Believing",
Joanne Prebarisch, Mike Cummings, Julie Bavis, Diana
Garrielson, David Goldman, Schussin
Ski Club (shown cross country skiing with camels),
Barbara Olson, others.
Life Magazine September
1987 :
Humorous color photo of desert native from Abu Dhabi
meeting a sand skier wearing full aerodynamic speedsuit.
Life Magazine December
1987 :
US skiers take flight for the Olympics, includes freestyler
Kris Feddersen, Hayley Wolff and others.
Life Magazine April
1988 :
Speed skaters – Dan Jansen, Bonnie Blair, Christina
Rothenburger and skier Michaela Gerg (the worst fall
photo I've ever seen!) and Skaters Tiny Gordeeva and
Grinkov.
Life Magazine April
1989 :
Rather fun photo of Shirley Metz standing in a swimming
suit at the South Pole at -28 F, she was the first woman
to reach the south pole on skis.
Life Magazine September
1989 :
Neat photo of ski jumping in summer at Lake Placid.
Life Magazine March
1992 :
Cool two page photo of ski jumper Jens Weissflog training
into a pile of foam.
Life Magazine January
1997 :
Nice photo of Cross-country skier on Brooklyn Bridge
in blizzard.
Advertisements
– Ski related
Though the product being advertised may not be the most
interesting part of these skiing-theme ads, I've highlighted
product names to help those seeking specific ads.
March 6,
1970 (Foldout Cover)
Gold Medal skier Billy Kidd |
Life Magazine January
18, 1937:
Great skiing photo ad on back cover for Lucky
Strike cigarettes, it shows a man and woman on
skis - gear and clothing nicely shown.
Life Magazine February
1, 1937 :
Color ski ad with Sig Buchmayr for Camel
cigarettes - could be Tuckerman's ravine.
Life
Magazine February 8, 1937 :
Half page Briggs pipe tobacco
ad with humorous skiing cartoon.
Life
Magazine March 22, 1937 :
Nice full page LaSalle car
ad with skiing theme.
Neat two page ad for LIFE magazine
featuring ski cover of March 8, 1937.
Life Magazine May 31,
1937 :
Humorous full page Paramount
studios ad with Claudette Colbert, Melvyn Douglas,
Robert Young, includes studio skiing photo.
Movie - I met him in Paris with Claudette Colbert, Melvyn
Douglas, with skiing and other winter sports photos.
Life Magazine June
21, 1937 :
Neat Color ski ad as part of two page Grace
Line ships ad.
Life Magazine December
13, 1937 :
Very nice full page color Fisher
car body ad (Unisteel turret top) with ski theme,
well done.
Life Magazine January
30, 1939 :
Curious skiing ad on back cover for Camel
cigarettes, with many frames of art showing skiing.
Life Magazine November
13, 1939 :
Full page Eagleknit headwear
ad with staged photos of kids and families with skis,
sleds, ice skates.
Life Magazine December
11, 1939 :
Half page Quaker State motor
oil ad with ski theme art by Gilbert Bundy.
Life Magazine January
15, 1940 :
Half page, three photo Sal
Hepatica laxative ad with two skiers.
Life Magazine January
22, 1940 :
Unusual full page color Kool
Cigarettes ad with skiing penguin.
Life Magazine February
12, 1940 :
Full page color Nash car
ad with green car and skis and poles in snow bank by
car, skiers in background.
Life Magazine March
18, 1940 :
National Ski Patrol makes perilous rescue on slopes
of Mt. Hood.
Nice color Mercury car ad
with skis and Sun Valley featured.
Life Magazine March
25, 1940 :
Skiing ad with Bob Bourdon in color on back cover –
Camel cigarettes.
Life Magazine December
9, 1940 :
Skiing exercises.
Half page Munsingwear ad
with ski theme and woman waxing a ski.
Life Magazine December
16, 1940 :
Full page color Nash car
ad with cross country skiers in the background.
Life Magazine January
13, 1941 :
Attractive full page Lincoln
ad with Zephyr V-12 car with nice ski hill theme.
Life Magazine February
24, 1941 :
Torger Tokle shows top ski-jumping form.
Neat red De Soto car ad
in snowy winter scene with skier.
Ingrid Bergman, including photo of her in ski gear -
she skied 15 miles and June Lake.
Life Magazine March
24, 1941 :
Full page color Camel Cigarettes
ad (back cover) with Skier Dick Durrance and Sun Valley
ski area.
Life Magazine August
25, 1941:
Travel - Tierra del Fuego, includes photo of Club Andino
skiers overlooking Punta Arenas.
Nice half page Union Pacific
Railroad ad with Sonja Henie in ski gear on skis.
Life Magazine December
8, 1941 :
Nice half page Flexible flier
sled and skis ad.
Life Magazine December
15, 1941 :
Charming half page Munisngwear
ad with woman in red union suit (long underwear) trying
on her skis and reading the book "How to Ski"
... while still in the house! - art by Gilbert Bundy.
Life Magazine January
26, 1942 :
Curious full page color Canadian
Club whiskey ad with ski-rocketing at St. Moritz
(speed skiing with a parachute for a brake.
Life Magazine February
9, 1942 :
Half page Pequot Sheets
ad with small child on his first pair of skis.
Nice full page color Nectar
Tea ad (A & P grocery) with ski lodge theme,
though snowshoes are more evident in photo.
Life Magazine January
11, 1943 :
Cute half page Blatz beer
ad with color with lady skier
Life Magazine January
18, 1943 :
Full page color Camel cigarettes
ad with skiers in winter camouflage, 10th Mountain Division
with Dick Durrance.
Full page color I. W. Harper
Whiskey ad with skiing theme.
Life Magazine July
26, 1943 :
Full page National Dairy products
ad with two soldiers, one in Jungle troops garb and
one is ski troops garb, cute ad.
Life Magazine November
15, 1943 :
Nice half page Bostonians
ad with soldier in winter ski gear showing the ski boots,
ski trooper.
Also full page color Forstmann
woolens ad with ski set in backyard.
Life Magazine January
10, 1944 :
Excellent full page Electric
Light and Power Compapnies ad with men on a great
old powered sled (ancestor of snowmobile?), with skis
lashed on the front.
Life Magazine February
7, 1944 :
Nice full page color Paul Jones
whiskey ad with ski theme.
Life Magazine July
10, 1944 :
Nice two page color Dextrose
food-energy sugar ad with soldiers wearing mask
that measures their exhalation of carbon-dioxide, includes
10th mountain division skiers all in white.
Life Magazine November
20, 1944 :
Nice full page color Kinsey,
Unhurried whiskey ad with ski lodge theme, shows
ski boots nicely and ski trophies.
Life Magazine December
11, 1944 :
Cute full page Old Gold Cigarettes
ad with Skiing theme - a charmer.
Life Magazine January
22, 1945 :
Camel cigarettes ad
with Marianne de Sydow on water skis and snow skis.
Life Magazine January
29, 1945 :
Cute half page Soft-lite lenses
ad with skiing theme.
Life Magazine February
26, 1945:
Half page Yardley fragrance
ad with ski theme, I bet the text was written by a skier
and the photo set-up likewise, but that the model didn't
ski.
Life Magazine November
5, 1945 :
Nice full page color United
States Brewer's Foundation beer ad with "Ski
Trail" art by Marianne Appel.
Life Magazine November
19, 1945 :
Half page Munsingwear
ad featuring expert skier James Casear, same page has
a small ad for Flexible Flyer
Splitkein skis.
Life Magazine February
4, 1946 :
Nice full page color Du Barry
beauty ad with skis in background.
Life Magazine February
18, 1946 :
Cute full page color Old Gold
cigarettes ad with skiers, art by Clark Agnew.
Life Magazine February
25, 1946 :
Very nice full page color Ford
ad with red car and very attractive skier in crystal
ball.
Life Magazine March
4, 1946 :
St. Bernard monks carry on rescue work, includes monks
on skis.
Nice half page color Westminster
socks ad with nice ski art.
Life Magazine December
9, 1946 :
Full page color Pabst Blue
Ribbon beer ad with ski lodge theme.
Life Magazine January
6, 1947 :
Interesting full page Three
Feathers whiskey ad with whiskey on fine pair
of skis.
Life Magazine January
20, 1947 :
Full page color Borden's Hemo
ad with very nice skiing scene.
Life Magazine January
27, 1947 :
Life goes skiing in Vermont at Pico Peak near Rutland,
with Judy Andrews, Andrea Mead, Porter Noble, Bill Hafey
(sleeping in car - an early ski bum)
Full page color Calvert Whiskey
ad with art by Tom Lovell, features bear cub and ski
gear.
Life Magazine March
17, 1947 :
Interesting full page color Seagram's
whiskey ad with skiing and man-made snow theme.
Neat full page color US Army
recruiting ad with skiing theme, mentioning Task
Force Williwaw, Frigid and Frost.
Life Magazine March
24, 1947 :
Full page color Havoline motor
oil ad with skiing theme.
Life Magazine December
8, 1947 :
Neat Camels ad on back
cover with skier Blanche Christian and skiing theme.
Life Magazine December
22, 1947 :
Skiing prodigy, Andrea Mead of Pico Peak, Vermont.
Super nice full page color Canadian
Pacific railroad ad with skiing theme (one of
the nicest skiing art ads I've seen).
Full page color Mars candy
bar ad with skiing theme (ski clothes and ski
poles).
Life Magazine January
5, 1948 :
Skiers ski down Slopes of Mt. Rose, in the day and night.
Very nice full page color Forstmann
Woolen Company ad with ski outfit and wooden
skis.
Life Magazine January
19, 1948 :
Bad weather in Hancock, New Hampshire - lots of photos,
including Evalina Reavely, Marie Champagne, Julius Pickering,
full page cross country skiing photo.
Super nice full page color Calvert
Reserve whiskey ad with St. Bernard dogs, set
set and ski area, art by Tom Lovell.
Super full page color Kotex
ad with ski lodge scene, art by Tom Hall.
Life Magazine February
9, 1948 :
Full page Instant Maxwell House
coffee ad with skiing cartoon art by Frank Tashlin.
Half page Bayer Aspirin
ad with ski jumping theme.
Life Magazine March
22, 1948 :
Nice full page color White
Rock beverages ad with ski lodge theme.
Life Magazine October
18, 1948 :
Half page Jockey underwear
ad with ski theme.
Life Magazine November
15, 1948 :
Full page color Pabst
Blue Ribbon beer ad
with Mr. and Mrs. Gary Cooper, with a bit of a ski theme.
Life Magazine December
20, 1948 :
Nice half page Bayer aspirin
ad with skiing theme.
Life Magazine January
10, 1949 :
Nice half page color Prince
Albert tobacco ad with skiing theme.
Life Magazine January
24, 1949 : Cover - Emile Allais, great French
skier.
Sports - the Allais method of skiing comes to the US,
including great series of photos of Christiana turn
and other technique shots
Nice full page color Maxwell
House coffee ad with skiing, ski hill theme.
Life Magazine February
14, 1949 :
Full page color Seagram's whisky
ad with skiing theme.
Life Magazine February
21, 1949 :
Full page color Budweiser beer
ad with skiing theme, art by Lucia.
Nice full page color Hamm's
beer ad with skiing theme and Dick Durrance.
Life Magazine February
28, 1949 :
Full page color Schenley
whiskey ad with ski
scene from Sun Valley.
Life Magazine March
7, 1949 :
Nice full page color Mercury
automobile ad with red car and skiers in background.
Life Magazine November
7, 1949 :
Full page color Wheat Flour
Institute ad featuring US Olympic Ski Champion
Mrs. Gretchen Fraser of Sun Valley.
Life Magazine December
5, 1949 :
Nice half page Vaseline Hair
tonic ad with close-up of skier with pole tips
and ski binding.
Life Magazine January
23, 1950 :
Nice half page Hires root beer
ad with some color and Ski gear.
Half page with color Barbasol
shaving ad with skiers.
Life Magazine February
6, 1950 :
Schlitz beer ad with
skier theme.
Life Magazine February
13, 1950 :
Nice full page color Herbert
Tareyton cigarettes ad with J. Peter Hoguet,
Jr. on skis.
Nice full page color 1950 Ford
car ad with skis.
Life Magazine February
20, 1950 :
Full page color Schlitz beer
ad with skiing theme.
Life Magazine July
10, 1950 :
Full page color Canadian Club
whiskey ad with Walter and Hardy Regli, and a
ski rescue on Oberalp Pass, above Andermatt, Switzerland,
St. Bernard dogs.
Life Magazine January
1, 1951 :
West coast youth, including photos of Arlene Nelson,
Dolores Dick, Marion Heatherly, Jane Mackey (at Mt.
Hood), Harold Lail, surfers, skiers, body builders and
more, incl. very nice photo of Nancy Luft, Dick Safley,
Bob Grant, and Leigh Rabel on Mr. Rainier.
Full page Ipana toothpaste
ad with ski theme, shows two pairs of skis and man and
woman in ski clothes.
Life Magazine January
8, 1951 :
Nice full page color 1951 Nash
Airflyte ad with green car, Mt. Rainier and skiers.
Life Magazine January
15, 1951 :
Nice full page color Ballantine
Ale ad with skiers.
Life magazine January
22, 1951.
1/3 Page Pullman railroad car
with skiing couple.
Half page Pepsodent toothpaste
ad with ski theme.
Life Magazine February
5, 1951 :
Nice full page color Kodak
film ad with cabin and skiers.
Life Magazine February
19, 1951 :
Full page color Lucky Strike
cigarettes ad, includes woman on ski lift.
Life Magazine March
12, 1951 :
Very nice full page color Havoline
Motor Oil ad with skier and ice skater - nice!
Life Magazine October
22, 1951 :
Another one of those curious half page Carter's
Trigs ads with men in their underwear, this one
with a skiing theme.
Life Magazine February
4, 1952 :
Full page Bromo-Seltzer
ad (headaches and neuralgia) with close-up of skier
hand and hand.
Life Magazine February
11, 1952 : Cover - Defending Olympic Ski Champ
Henri Oreiller.
Hell on snow by Marshall Smith at Sun Valley and Norways's
Norefjell. Skiers Jack Nagel, Dick Beuk, Emile Allais,
Jimmy Griffith, Jack Reddish, George Schneider and George
Macomber.
Full page color ski-theme ad featuring Hartley Ramsay
and Tareyton cigarettes.
Life Magazine February
25, 1952 :
Charming full page color Maxwell
House coffee ad with winter town scene and every
winter sport imaginable, including skiing, skating,
sledding, hockey and more.
Life Magazine November
10, 1952 :
Neat full page color SWANK
ad for tie clips and coordinating cuff links for fly
fishermen, hockey players, skiers, duck hunters, more.
Life Magazine November
17, 1952 :
Neat full page Canadian Club
whiskey ad with bat-men skiers in Austria.
Life Magazine January
12, 1953 :
Cute half page Maidenform bra
ad with quite good ski art and half-clothed skier.
Life Magazine February
9, 1953 :
Full page color Four Roses
whiskey ad with ski theme.
Life Magazine March
16, 1953 :
Full page color Canadian Club
whiskey ad inside back cover with Switzerland's
flying mile - Kilometer speed ski course at St. Moritz.
Life Magazine August
3, 1953 :
Full page color Canadian Club
whiskey ad with skijoring (Hundeskirennen) on
the Aletsch Glacier in Switzerland.
Life Magazine January
25, 1954 :
Full page color Ballantine
Ale ad featuring winter skating, Curling, Skiing.
Hardy Soviet girls win International Ski Meet.
Photo of Heinz Mannstedt coming off ski jump as his
skis come completely off!
Life Magazine February
8, 1954 :
Ski racer - Chiharu Igaya profile.
Full page color Ballentine
Beer ad with ski lodge theme, art by Frederick
Siebel.
Life Magazine February
15, 1954 :
Full page color Blatz Beer
ad featuring skiers.
Life Magazine February
22, 1954 :
Full page Kleenex ad
featuring a skiing Little Lulu.
Life Magazine November
29, 1954 :
Full page color DuPont Nylon
ad with father and two sons holding skis.
Life Magazine December
13, 1954 :
Full page color Imperial whiskey
ad featuring ski jumper Merrill Barber, art by Sloan.
Life Magazine March
7, 1955 :
Funny ski photo (tracks go past tree on either side)
stemming from International meet for disabled skiers
in Kitzbuhel, Ernst Muller and Andreas Schopf.
Full page color Four Roses
whiskey ad with ski art from Lake Placid, by
Paul Sample.
Life Magazine June
6, 1955 :
Very humorous half-page Black and white and blue Spun-lo
panties ad featuring woman skiing in her underwear
- shows ski gear very well, too.
Life Magazine November
7, 1955 :
Full page Good year tires
ad with skier doing herringbone to demonstrate the tire
tread pattern, color.
Life magazine January
9, 1956 :
Full page color Paul Jones
whiskey ad with ski tuning theme.
Life Magazine January
16, 1956 :
Excellent full page color Lucky
Strike cigarette ad on back cover with couple
in ski gear, all gear is clearly visible.
Life magazine January
23, 1956 :
Full page color Pepsi-Cola
ad with skiing theme.
Life Magazine February
27, 1956 :
Full page color Old Hickory
Bourbon ad with skiing illustration.
Life Magazine July
23, 1956 :
Cute two page color Hamm's
Beer ad with Bear on skis.
Life Magazine October
15, 1956 :
Great full page color Mobilgas
ad with oil can on skis going off ski jump.
Life Magazine November
5, 1956 :
Very nice full page Trek anti-freeze
ad with lovely art of woman skier jumping.
Life Magazine January
7, 1957 :
Enticing full page color Canadian
Club whiskey ad with hitchhikers on skis, plane
on skis, Switzerland skijoring adventure narrative.
Life Magazine March
11, 1957 :
Then-and-now two page Equitable
insurance ad with skiers.
Life Magazine January
13, 1958 :
Half page Nestle's decaf Instant
Coffee ad with man in ski gear.
Life Magazine January
20, 1958 :
Nice full page AC Spark Plugs
ad with car at gas station, skis on top, humorous.
Life Magazine January
27, 1958 :
Nice full page Imperial whiskey
ad with theme of packing car for a ski trip, well done.
Unusual page and a half L & M cigarettes ad with ski theme, nice.
Life Magazine December
15, 1958 :
Full page Vitalis hair tonic
ad with Ski instructor Neil Robinson.
Life Magazine January
19, 1959 :
Neat full-page color ad for Edsel
Corsair 4-door hardtop with skiers.
Full page color Schlitz beer
ad with skiing theme.
Life Magazine February
16, 1959 :
Ad - full page 2 color for Sports
Illustrated with skiing theme.
Excellent full page color Kool
cigarettes ad with super ski lift scene, art
by Robert Levering.
Life Magazine March
2, 1959 :
Full page color Seagram's VO
whisky ad with very nice ski art showing spectators
at the North American Ski Championship at Squaw Valley,
California and a man ski jumping off a cornice.
Life Magazine April
13, 1959 :
Nice full page color Canadian
Club whiskey ad that features jumping a crevasse
on skis on Mt. Blanc, the usual overly dramatic story.
Life Magazine November
2, 1959 :
Full page color Pontiac car
ad with 1960 Bonneville Sports Coupe and ski area theme.
Life Magazine January
11, 1960 :
Full page color Royal Crown
cola ad with ski theme (ski poles, fur parka)
Life Magazine January
18, 1960 :
Ski fashions - Eirene Shields, Barbara Allbee.
Full page color Pepsi-Cola
ad with ski lodge and après ski clothes.
Life Magazine February
1, 1960 :
Half page Teacher's Scotch
ad with photo of Othmar Schneider skiing, running gates
- great photo.
Life Magazine February
8, 1960 : Cover - US Skiers train for Olympics
- fold out cover.
Six female Olympic skiers - Renie Cox, Linda Meyers,
Joan Hannah, Beverly Anderson, Penny Pitou, Betsy Snite.
Full page Bourbon Institute
ad with scene inside ski lodge.
Life Magazine February
15, 1960 :
US Marines train at Squaw Valley ski area - they are
foot packing ski slopes for the upcoming Olympics.
Nice full page color Ruppert
Knickerbocker beer ad with skis and après
skiers.
Life Magazine February
29, 1960 : Cover - Winter Olympics ski jumper,
Tamas Sudar of Hungary. Squaw Valley Olympics - Betsy
Snite, Heidi Bieble, Penny Pitou, Photos - Skier Betsy
Snite wipes out and is dragged off the course.
Full page Walker's Whiskey
ad with skier jumping using poles.
Life Magazine March
7, 1960 :
Neat photo of crossing country skiers and speed skaters
with special camera.
Greatest winter show on earth - winter Olympics in Squaw
Valley.
Very nice full page color Hills
Bros Coffee ad with skiers and spectators and
press photographer at the Squaw Valley Olympics, art
by G. Brusstar.
Life Magazine June
27, 1960 : Neat two page color General
Motors ad with the Pontiac Bonneville Custom
Safari station wagon car and the Ranger III ship (that
goes to Isle Royale), Mount Ripley ski area in background
in Hancock, Michigan, map of Isle Royale, art by Ben
J...?
Life Magazine September
5, 1960 :
Unusual full page color Canadian
Club whiskey ad inside back cover, with Howard
Martinson and others sand skiing at Pasamayo Grande
in Peru.
Life Magazine November
28, 1960 :
Half page Teacher's Highland
Cream ad with photo of Othmar Schneider, Olympic
ski champion and film producer.
Life Magazine December
19, 1960 :
Half page Teacher's Highland
Cream ad with photo of Othmar Schneider, Olympic
ski champion and film producer.
Life Magazine January
13, 1961 :
Neat full-page color Chrysler
Newport 1961 car ad with skiers.
Life Magazine January
27, 1961 :
Full page color Four Roses
Whiskey ad with men on the deck of ski lodge,
lift in the background.
Life Magazine February
24, 1961 :
Full page color BMC (British
Motor Car) ad with skiers at Sugarbush Valley,
Vermont.
Full page Walker's DeLuxe whiskey
ad with snow skier being pulled behind flying ariplane,
aerial ski tow at Lake Placid.
Life Magazine
March 3, 1961 :
Full page color Ford Comet
ad with skiers on slope illustration by B. Peak.
Full page color Lucky Strike
cigarettes ad with two skiers awaiting start
of ski race.
Life Magazine July
21, 1961 :
Unusual full page Canadian
Club Whiskey ad with Snowless Ski Jump outside
Oslo in Norway, skier Peter Thyness.
Life Magazine July
28, 1961 :
Full page color Gilbey's
gin ad with illustration
of skiers in front of the Matterhorn by John Moodie.
Life Magazine December
8, 1961 :
Full page Walker's DeLuxe whiskey
ad with image of ski-bob rider in Vermont.
Life Magazine December
15, 1961 :
Full page Tea Council
ad with pencil illustration of Denver University ski
coach Willy Schaeffler by Robert Riger.
Life Magazine January
12, 1962 :
Full page Walkers DeLuxe bourbon
ad with woman skier schussing downhill.
Life Magazine January
19, 1962 :
Girl watching on the ski slopes, a very funny piece
including Don Sauers and George Bauer. Newest ski clothes
mix gaudy patterns and colors.
Great full page color Coca-Cola
ad on back cover with couple in ski gondola.
This issue has a number of ski ads.
Life Magazine
February 9, 1962 :
Art - the fine art of skiing in painting a mural, Artist
Stefan Knapp in an airplane hanger.
Full page color Calvert Reserve
whiskey ad with ski lodge theme.
Life Magazine
February 23, 1962 :
Curious full page Walker's
DeLuxe whiskey ad with skier crust skiing in
Vermont with a hand held sail.
Full page Army ad with
skier and headline "what's it worth to feel like
a man?"
Life Magazine
March 9, 1962 :
Full page color Four Roses
Whiskey ad with a group of skiers, shows ski
gear well.
Life Magazine November
16, 1962 :
Full-page color Ballantine
Ale ad with Alec Cushing, developer of Squaw
Valley winter sports center, ski area.
Life Magazine December
14, 1962 :
Inside cover full-page color Libbey-Owens-Ford
Glass Company (LOF Glass) ad of skiing at Boyne
Mountain Lodge, Boyne Falls, Michigan.
Full page "as advertised
in LIFE"
ad for foods, with photo of skiers relaxing with cups
and spoons, "strawberries in December".
Life Magazine February
1, 1963 :
Full page color Lucky Strike
cigarettes ad with skier.
Baroness Heinrich Thyssen-Bornemisza, her art and her
four-year-old daughter on skis at St. Moritz.
Life Magazine February
8, 1963 :
Inside back cover full page color Canadian
Club whiskey adventure ad, Eric Haller tries
a mid-air somersault on skis.
Life Magazine November
1, 1963 :
Full page color Canadian Club
whiskey adventure series ad, crack-the-whip on
skis towed by a skoot sled.
Cute half page color Bobbie
Brooks ski outfit ad.
Life Magazine December
13, 1963 :
Full page Chesterfield Kings
cigarettes ad with photos of skiers at Stratton
Mountain, Vermont.
Life Magazine January
17, 1964 :
Unusual full page color 7-up
ad with color ski theme art by B. Peak.
Life Magazine January
24, 1964 :
Nice two page color Pepsi
ad with downhill skiers running gates.
Life Magazine February
7, 1964 :
Center spread two page Buick
Sports Car Rally ad, with white Wildcat in snow
and legs and torsos of skiers in the background.
Life Magazine February
21, 1964 :
Full page color Pontiac Bonneville
ad with nice illustration of car and skiers in front
of lodge, signature Van Kaufman and Art Fitzpatrick.
Life Magazine March
13, 1964 :
Nice full page color ad for Genesee
beer with ski lift.
Life Magazine April
3, 1964 :
Inside back cover Canadian
Club whiskey ad with photos from Norway's snowless
ski-jump!
Life Magazine January
8, 1965 :
Full page color Kent cigarettes
ad with skier couple all in white.
Photos of John Kennedy , Jr. and Jackie Kennedy skiing
at Buttermilk Mountain near Aspen.
Full page color Viceroy cigarettes
ad with skier couple in red, white, and blue.
Life Magazine March
5, 1965 :
Full page color Winston cigarettes
ad with cartoon-style illustration of skiers taking
a tumble.
Life Magazine October
8, 1965 :
Full page Greenwood weatherproof
nylon ad with skier in nylon jacket.
Life Magazine
January 7, 1966 :
Neat full page color Pepsi
ad with four jumping skiers.
Life Magazine
February 11, 1966 :
Full page Hiram Walker Imperial
whiskey ad with partiers on a "snow vehicle"
in Mad river Glen, Vermont.
Life Magazine January
13, 1967 :
Two page color travel ad for Ski
Western America, good photos and 7 ski area descriptions.
Life Magazine November
10, 1967 :
Full page Monsanto ad
featuring their Actionwear for skiing.
Life Magazine
March 15, 1968 :
Full page color Old Crow whiskey
ad with airplane and ski gear.
Life Magazine
November 15, 1968 :
Half page color ad for Northland
Skis featuring Stein Eriksen and his perfect
legs-together style.
Life Magazine November
22, 1968 :
Very nice two page color Sears
ad with Othmar Schneider Fiberglass 500 skis, includes
close-up of skis and leather boots, two skiers in background.
Life Magazine January
17, 1969 :
Full page color Marlboro cigarettes
ad of a very different type, this one has a guy in a
cowboy hat, but also a surfer and a skier - win a trip
to anywhere in Marlboro country.
Life Magazine January
31, 1969 :
VERY nice full page color Pontiac
GTO car ad with ski theme art by VK and AF, official
car of the US Ski Team.
Life Magazine February
21, 1969 :
Full page color Four Roses
whiskey ad with nice skiing photo.
Life Magazine September
19, 1969 :
Full page color Lufthansa airlines
ad for travel to Germany, photo is Reit Im Winkl, Bavaria,
with skiers at sign pointing to chair lift.
Life magazine December
5, 1969 :
Full page Lark cigarettes
ad with skiers on chair lift.
Half page review of the movie "Downhill Racer"
about alpine skiing with Robert Redford playing David
Chappellet.
Life Magazine February
13, 1970 :
Full page US Ski Team
ad.
Life Magazine February
27, 1970 :
Half page color Raleigh cigarettes
ad with skiing theme.
Life Magazine March
6, 1970 : Fold-out Cover - Billy Kidd.
On the Icy Edge of Win or Lose : an old hand (Billy
Kidd at 26) and a green kid (Tyler Palmer at 19) endure
the test of ski racing, photo of America's first Gold
Medal Winner, skier Billy Kidd.
Full page color Kent cigarettes
ad with ski theme.
Life magazine December
25, 1970 :
Full page National Ski Patrol
ad.
Life Magazine April
2, 1971 :
Photo of Jeff Jobe of Richland, Washington hang gliding
with skis at Sun Valley for a ski movie.
Full page color Alcoa aluminum
ad with lady holding Head 360 skis, poles, boots.
Life Magazine November
12, 1971 :
Nice full page color Viceroy
cigarettes ad with lots of new skis in a ski
shop.
Life Magazine
January 28, 1972 :
Full page color Ford Mustang
car ad with skiing theme.
Life Magazine
February 4, 1972 :
Full page color Plymouth
ad with Gold Duster car and somewhat lame ski scene.
Life Magazine October
6, 1972 :
Neat full page color Canadian
Club whiskey ad inside back cover with Jeff Jobe
(Seattle) hang gliding with skis in New Zealand.
Life Magazine
December 1, 1972 :
Full page color Alpine cigarettes
ad with alpine skiing scene.
Full page color Kodak film
ad with charming photo of little tyke on really big
skis, rope tow in background.
Life magazine December
1979 :
Full page color Michelob beer
ad with skiing theme.
Life Magazine February
1980 :
The Lake Placid Club in 1904 as photographed by Irving
Stedman, includes skijoring (behind a horse), a skier,
sulky racing on Mirror Lake, tobagganing, more.
Upcoming Olympics and slalom skier to beat, Ingemar
Stenmark.
Full page color Subaru
ad with US Ski Team theme, Steve and Phil Mahre, others.
Life Magazine March
1980 :
Full page color Canadian Club
whiskey ad with cross country skiers.
Haroun Tazieff, Volcano man, Inferno detective, includes
a neat photo of him cross country skiing in Erebus in
Antarctica.
A humorous photo of Prince Charles skiing in disguise
at the Klosters in Switzerland.
Life Magazine February
1984 :
Full page color Salem cigarettes
ad with three skiers on a ski lift.
Life Magazine February
1986 :
Full page Sports Illustrated
ad with very nice photo of female downhill ski racer
# 3 in psychedelic ski suit.
Life Magazine November
1986 :
Full page color Nordica ski
boots ad.
Life Magazine February
1987 :
Full page color Vantage cigarettes
ad with downhill ski racer.
Life Magazine January
1988 :
Wow - great two page color Kodak
film ad with ski jumper.
Life Magazine November
1988 :
Full page color Nordica
ad for ski boots.
Life Magazine November
1990 :
Very nice four page fold-out Timex
watches ad with three full pages of portraits
and stories of three amazing people, Helen Thayer (skied
to North Pole, polar explorer), Rodney Fox (survived
Great White Shark attack), Edwin Robinson (was blind,
had vision restored by lightning strike) - read it to
believe it!
Life Magazine December
1994 :
Full page color KOOL cigarettes
ad with lovely mountain and meadow ski resort scene,
with two cross country skiers who have curious ski style
- she must train on a NordicTrack, he is using an improbable
technique.
Life Magazine December
1997 :
Curious and odd ski theme General
Foods International Coffees ad for Suisse Mocha.
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